The Do’s And Don’t Of Keyword Density
ByThe number of times the selected keyword appears on a web page is called keyword density. You do not want to use the keywords over and over again, but just enough where the keywords are needed or else your site will be rejected as spam.
Keyword density is always expressed as a percentage of the total word content on a given web page. Suppose you have 100 words on your web page (not including HMTL code used for writing the web page), and you use a certain keyword five times in the content. The keyword density on that page is determined simply by dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Since keyword density is the percentage of the total word count on the page, multiply the above by 100, which is 0.05 x 100 = 5%.
3% to 5% is accepted standard keyword density. This is important or else your web page will not be perceived by search engines and this is important to remember. This is exercised with all web pages you have, with all cliques of keywords.
Simple steps to check the density:
* Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
* Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
* Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
* When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
* Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
