How To Find Targeted Websites For Your Banner Advertising Campaign

In previous article Banner advertising: basic terminology and how it works I was explaining some basic information about banner advertising. Today I want to to share with you how to find a website where you can submit your banner and expect that you generate leads for your business.

There are many website where is possible to advertise, but you want to find a website that is relevant to your offer that you have on your capture page. You want to find audience that will be interest in your business, product or service.

How to find a quality website for your banners:

Step one: Create a list of websites to research

Go to Google and start by typing in the keywords your target market would use to search for there are of interest. Start by looking at websites and blogs you personally visit to see if there are any banner advertisements on their site. If so, add this website to your research list. If not, quickly scan the website to see how they make money. If they are running other forms of advertising add them to your research list. If not, move on.

Step two: Research websites

1.) Alexa.com – Go to Alexa.com and type in the URL of the website you are researching. You are looking for the overall traffic rank as well as traffic rank by country, related links and keywords. In very general terms you are looking for websites with a traffic rank between 1 and 100,000. However there are exceptions to this rule: you may find a highly targeted website with a very loyal following that is well above 100,000 in traffic but still a great place to advertise. They key here is to gain a general understanding of the site, who visit it and how much traffic it receives

2.) Examine the website –

Quality content: Does this website offer the reader valuable content or does it look like the Las Vegas strip a flood of blinking and flashing banner ads? Make sure the site has a good balance of quality content that keeps viewers around. The longer a person is on the website, the more likely they are to click on your banner ad.

Targeting: Does the website attract the type of viewers you want? Does it attract peo
1000
ple who would be interested in what you have to offer? Most people want to make more money, so most websites will fit these criteria, but the more targeted your banner ad placement is, the better your results will be.

Place your banner advertisement:

1.) Understanding placement: Without question you want to be “above the fold” 9the top portion of the website you see when you open it in your browser) so your intended audience will not have to scroll down the page in order to see your banner. This is important because an “impression” is counted every time the page loads. If the page loads, you will be charged regardless if someone sees your banner ad or not and most people do NOT scroll down the first page.

2.) Start small: While you may be pressured for a long-term contract at a “special rate”, it is always advisable to start with a smaller budget for shorter time period. Explain to the site owner that you are conducting a test run and if your banner does well you will be happy to commit to a long-term relationship with the sire.

Google adwords: You can create a banner campaign within Google Adwords by selecting “site targeted campaign” when you go to create a new campaign. You can choose to set this up on either pay-per-click or CPM basis. You can use Google site targeting to also choose websites that accept banner ad campaign and then contact the site owner directly to negotiate a better deal.

By: Jiri Majkus

Article Directory: http://www.articledashboard.com

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There is a free way to promote your local business. This strategy targets only the prospects who are interested in what you have to offer, and nobody else. This method will work for practically any product offer. It’s called article marketing. You simply provide expert advice in the form of short written articles that are very easy for a person to find online. When someone does an online search in your subject area, you want something you wrote to be one of the first things they find. It’s easy, just about without effort, and available at no cost to you.

Now, what if you don’t know how to submit articles?

You do. Have you ever had a customer ask you a question? That question can be used as the headline for your original article.

Have you ever answered that question? The answer you gave is the body of the article itself.

Just make a quick list of the 15 or so most commonly asked questions, about what you sell. Now make a list of questions your customers should ask, but don’t. You may end up with a list of a few hundred questions. Now, give your best answer to the questions in a conversational way. Write the same way you talk. When you’re done, just make sure the spelling is correct, and you’re ready to submit.

Now, how does writing articles help you sell?

When people type in search words in their search engine, the local results tend to come up first. If the search words they type in are included in your article headline, your article will be one of the first things they see listed. You can then help the reader by giving them information they need to make a buying decision. And who are they going to buy from? Most likely you. Why? Because nobody else in your area has written an article to answer their specific question.

Now you aren’t just selling something, you’re an expert. You become the “Go To Guy” in your industry. Your article establishes you as an expert, but it also generates trust in dealing with you. Your article content shortens the buying cycle.

Now, people going online are far more likely to be looking for information, than just looking to buy something, so your article has to keep them informed. this can’t just be a sales pitch. Your article should have real information that they are looking for.

Every week I have several people come into my retail store to specifically buy from me, because they either read an article on the question they wanted answered, or they saw a video online that answered their question. This idea will help you whether you own a retail store, a business out of your home, a professional service, or any other kind of business. And no, you don’t have to be a writer.

Where do you send your articles so that people can find them? This article directory, that has hosted this article is certainly a start. Just do a search for “article directories” on Google. There is even article submission software that will submit the article for you. Just type in “Article submission software” and you’ll find several good ones.

Be sure, at the end of your article, to include a link to your business website. Links from relevant content, like your article help you in the search engine rankings. They also help the reader find you. This is called a resource box. Be sure to describe your business, and give your location, if you are trying to attract local business.

Trust me, this idea works.

About The Author

Local Small Business and Marketing expert Claude Whitacre is author of the book The Unfair Advantage Small Business Advertising Manual. You can purchase the book for $19.95 at www.claudewhitacre.com. You can also download your Free copy of the complete book at http://local-small-business-advertising-marketing-book.com/

Technorati Tags: Article Marketing, Banner Advertising