Apr
07

Are You Making These 3 Mistakes While Trying to Build A Business?

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Make a commitment structuring, writing goals, organizing your daily, weekly, and monthly income producing activities, and make sure you track it!

One of my contacts on Facebook asked me to help them identify why they’re not getting the results.  She was frustrated and wanted advice.  Through the conversation after we broke it down on paper, I realized that a lot of home based business owners and self employed people make these common mistakes.

Take a look at these 3 things that I found that she was doing wrong and make sure that you don’t fall into these traps:

1. Unrealistic Expectations of Success – She thought you could open up a social network account and just make money in just a short period of time.  This is NOT typical of ANY business, contrary to all the hype. Building a quality online following takes TIME and there’s nothing you can do about that but develop patience and the right habits.

2. Sporadic Activity – She never developed a calendar of activities for her business.  You must develop “office hours” and set a schedule for your online activities.  If over the course of a week you only have 7-10 hours available, that needs to be a deliberate, targeted, pre-planned, and non-negotiable time towards building your business. If this were your job, you wouldn’t make excuses; or you would be unemployed. Clock in, do what you have to do, and clock out.

3. No Tracking – She was not keeping track of her phone calls, appointments, emails etc.  When you track your results it becomes very clear what your strengths and weaknesses are in your business.  Most people haven’t figured out what their ratios are. Take a look at this following ratio: 13:1. I know that for ever 13 leads I get through my marketing, I’ll convert 1 to a new business partner or customer.  I know this from “Keeping score” it allows me to gage if I’m getting better or worse.

Just because you’re building your business part-time doesn’t mean that you’re excused from being a professional.  Professional people have a plan; they map it out and execute it with stats to realize where they need to get better.

Brian Rassi

http://brianrassi.com

Comments

  1. Nic Penrake says:

    I think you’re spot on there Brian. Perhaps the key thing is consistency. Even if you work just 3-4 hours a day, better that than crazy spurts here and there! Once you’ve begun whipping yourself into a froth, your the work life balance is going to flip…

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