Archive for SEO Marketing
The Do’s And Don’t Of Keyword Density
Posted by: | CommentsThe number of times the selected keyword appears on a web page is called keyword density. You do not want to use the keywords over and over again, but just enough where the keywords are needed or else your site will be rejected as spam.
Keyword density is always expressed as a percentage of the total word content on a given web page. Suppose you have 100 words on your web page (not including HMTL code used for writing the web page), and you use a certain keyword five times in the content. The keyword density on that page is determined simply by dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Since keyword density is the percentage of the total word count on the page, multiply the above by 100, which is 0.05 x 100 = 5%.
3% to 5% is accepted standard keyword density. This is important or else your web page will not be perceived by search engines and this is important to remember. This is exercised with all web pages you have, with all cliques of keywords.
Simple steps to check the density:
* Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
* Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
* Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
* When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
* Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
Target Traffic With Google Adwords
Posted by: | CommentsThe biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money, and countless hours of developing a site to make them beautiful and attractive are utilized. With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some sub-niches. This is a reason why e-commerce sites laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money To Make Money
There are many ways to advertise you website, product, and services. The one and only way to advertise these days is by using Google Adword’s. Using this type of advertising gives you an explosion of traffic meaning potential customers. Google Adwords has a growing popularity that has proven itself worth wild.
Google Adwords is a great and popular way to advertise these days. You need to pay a small fee depending on the keywords you use. Google Adwords job is to use your specific keywords, and bring your ad up on the first page of a search result. Having this happen daily will bring in more traffic to your website looking for a product or service that you can provide. Seeing all the traffic that comes in will be worth the small fee needed. Other than Google, you can place your ad on any of their other networks such as AskJeeves, etc. You want your ad to pop up anywhere possible.
Laser Targeting Your Traffic
Laser targeting your traffic is a good way to provide you with accurate statistics, and how effective your Google Adwords is. Using specific keywords or keywords phrases that pertains to your company, products, or services is how to better utilize Google Adwords. There are also ways that can help you choose your keywords, etc that are in top demand and could help bring potential customers to your site.
As your Google Adwords Ad gets more and more clicks, that is more and more potential customers. You need to utilize your keywords and keyword phrases that are in high demand so your ad pops up daily which brings in the traffic you want and need. Every company can attest to how great Google Adword has been to their market and income.
